Refurbr proudly sponsors Circular Connect

Refurbr is sponsoring the Circular Connect newsletter throughout May, and it felt like the right opportunity to support a platform doing genuinely useful work within the circular economy sector.

After more than ten years of building software for tech refurb businesses and ITAD operators, supporting something genuinely useful to the industry felt important to the team. We’re proud to be part of something practical that helps the businesses behind the circular economy connect, grow and work together more effectively.

Supporting a platform built for the circular economy

If you haven’t come across Circular Connect before, it’s a UK-based sales enablement platform built specifically for the circular economy sector. What started as a newsletter has grown into a much wider resource for refurbishment businesses, reverse logistics companies, ITAD providers and resale operators looking to build stronger industry connections.

Today, the platform includes a directory of more than 1,000 circular economy businesses, alongside a global events calendar, regular industry newsletter and a growing network of operators working across refurbishment, recommerce and sustainability.

What makes Circular Connect different is its approach to the industry from an operator’s perspective. The content focuses on the real operational challenges businesses are dealing with every day.

Recent issues have explored topics such as scaling international refurbishment operations, RFID-enabled traceability, the EU Digital Product Passport, and how future regulation could reshape the circular economy through 2026 and beyond. It’s practical, commercially relevant content written for people actually running businesses in the sector, which is a big reason why the platform has built such a loyal audience.

Why Refurbr wanted to support Circular Connect

One of the biggest reasons this sponsorship made sense is that both businesses serve the same industry from different angles.

Circular Connect has built an audience of more than 2,000 circular economy operators, including refurbishers, reverse logistics specialists and ITAD businesses. Those are the exact kinds of companies Refurbr has spent the last decade building software for, so supporting the newsletter felt naturally aligned from the start.

The missions behind both businesses also fit naturally together. Refurbr helps refurb businesses run more efficiently through better systems and workflows, while Circular Connect helps those same businesses become more visible, build stronger industry relationships and discover new commercial opportunities.

They solve different problems, but both are focused on helping refurbishment and circular economy businesses build stronger foundations for long-term growth.

As Ryan Aston, Commercial Manager at Refurbr, explains, the decision to support Circular Connect this month felt like a natural fit because both businesses are focused on helping operators build stronger businesses within the sector.

“Refurbr has always been built around the businesses doing the real work in refurbishment, ITAD and the wider circular economy,” he says. “They’ve built something that genuinely helps operators stay connected, discover opportunities and keep up with what’s happening across the sector. We’re thrilled to support a platform that’s actively helping the industry grow in the right direction.”

Why stronger industry connections matter

The circular economy only works when businesses can actually find each other, share knowledge and build commercial relationships that help the sector grow.

For companies working in refurbishment, recommerce, reverse logistics and ITAD, the industry can still feel fragmented. Operators are spread across different countries, sales channels and specialisms, which often makes it harder than it should be to find trusted partners, useful contacts or opportunities to collaborate.

That’s why platforms like Circular Connect have become so valuable.

By bringing together operators, suppliers and industry conversations in one place, the platform helps create a more connected ecosystem for circular economy businesses. Instead of companies working in isolation, businesses gain access to a wider network where relationships, partnerships and opportunities become easier to build.

For Refurbr, supporting platforms like this is also an important way to stay close to the sector the software is built for. The conversations the team has with refurb operators every day directly shape the platform, influence new features and help prioritise the challenges businesses are actually facing right now.

For Refurbr, sponsoring Circular Connect throughout May felt like a good way to support the wider industry while staying close to the businesses the platform is built for.

Ready to get started with Refurbr?

If you’re not yet using Refurbr as your tech refurb business operating software, there’s never been a better time to see what it can do. Book a FREE, no-obligation demo with the team today.

Explore our pricing options and discover how Refurbr can make managing your tech refurb business easier, starting at £475 per month.

Book a FREE, no-obligation demo with the team today.

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